Email Marketing

Email Marketing - your professional touch point

Email marketing enables direct, personalised communication, in the form of professionally branded emails - direct from your web server.

You can use email marketing to reinforce the brand presence of your business as well introduce any current initiatives your business is undertaking. For example: a product launch, discount offers, upcoming promotional events or even new job opportunities.

Find out how you can use Email Marketing to brand and build your business... Call Booth Communication today on: (02) 8596 6200

A bulk email marketing campaign allows your business to quickly reach an entire database audience - or specific sections of it, in a timely and cost efficient manner.

Whether it takes form as an ongoing branding exercise, a direct response campaign - or a combination of the two, email marketing can work effectively to engage and initiate action.

One of the key benefits of bulk email marketing is its ability to gauge recipient behaviour and identify their response. For instance, whether they open the email or not - and if they do; their particular course of action upon receiving it.

What's more, email marketing campaigns can be cost effectively 'split test' to see what works best for different demographics and audience categories within your client database.

Email marketing can also be integrated into a broader online marketing strategy. This can be achieved by linking it directly to your website, specific pages on it, or on landing pages or mini-sites. As an example, an email based specifically around a particular promotional offer, can link to a landing page where people can directly purchase a product - or register their interest. From this page, statistics can be derived to determine the response rate of the email marketing campaign.

From the initial sending of the email, to the final call to action, email marketing is 'made to measure'.

Think of email marketing as a more direct online approach to maintain links with past, present and future clients - keeping your business at the forefront of their minds. It could take the form of some helpful information, a handy hint, an 'exclusive' offer, an introduction to a new service or product - or simply a friendly 'hello' to touch base and keep in contact.

A well written and designed e-marketing newsletter delivered regularly to your customer's inbox... heads and hearts... can go a long way. (After all that's what branding is all about). Done effectively you'll build recognition, relationships and brand associations for your business. Why? So your prospective client's turn to you first when in need your service offering! (That's branding in action).

Of course email marketing can get a little more 'direct' when required too. We're talking hard hitting direct response campaigns. Not for every business, but certainly not without power in its own right. Speaking of which, in the 'right' situation, a well executed burst of direct email marketing, can be 'right on target' when a quick result is required, to take place in a short space of time.

An added benefit of email marketing is that it is able to be 'passed on' easily and freely by the receiver - to other people external to your database, for even greater exposure. And you don't have to do a thing (well maybe nudge them in the right direction to do so). Alternatively just make sure your e marketing newsletter not only looks great, but has valuable information - too good not to share!

Should one not be in place already, email marketing also instigates a database capture system which can be used for other marketing avenues. For example: general customer analysis, postal campaigns, telemarketing campaigns... and more. Of course, it can also act as an additional marketing conduit for an existing database.

Easily one of the most economical ways to brand your business on or offline - with more measurable results than most other types of branding activities, email marketing presents a multifaceted approach to marketing your business - with multiple reward.

To find out more on how to brand and build your business through email marketing, contact Booth Communication today on (02) 8596 6200